Marketing and Pricing...
If you bought a car, you could purchase a given model with selected features from any dealer. Since the car comes from one assembly plant, it's going to be the same whether purchased from dealer Smith or dealer Jones.
Homes are different. Each is unique, the marketplace is always in flux, interest rates constantly change and new buyers search for homes each day. With such fluidity, marketing plans that are tailored specifically for individual homes and market conditions are necessary.
Selling can entail a variety of marketing strategies. Once listed, it's likely that the property will be quickly entered into the local MLS (Multiple Listing Service) and placed on REALOTR.comŽ. Additional marketing efforts will include Broker open houses, broker access to the home via the use of a lock box, inclusion in the television Home-Show airing each Sunday on the local CBS affiliate, the necessary marketing materials brochures and information packets, and exposure to the nearly 200 associates within our organization.
Much of the work will be quiet and unseen, yet important. The quiet telephone calls, the work with contacts, the follow-up regarding open-house and showing feedback, conversations with ad respondents, the web postings and other outreach efforts are all part of the process required to sell property.
How do we set the price?
Every reasonable owner wants the best possible price and terms for his or her home. Several factors, including market conditions and interest rates, will determine how much you can get for your home. The idea is to get the maximum price and the best terms during the window of time when your home is being marketed.
Because we are a resort market, our region remains somewhat insulated from extreme downard trends, especially when there is a healthy discretionary income market. However inventory is robust, buyers are taking their time, and they have plenty to choose from. The key ito getting the market's attention is offering good relative value.
In other words, home selling is part science, part marketing, part negotiation and part art. Unlike math where 2 + 2 always equals 4, in real estate there is no certain conclusion. All transactions are different, and because of this, you should do as much as possible to prepare your home for sale.
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